Next New Normal · 2024 Edition
Toxic communication
WHAT
Talks + Workshops
WHERE
Macromedia Campus: 1st floor (cafeteria + rooms 107, 108, 109, 119)
WHEN
December 4, 2024
The Future Of communication Is The Future of Society
Critical Perspectives on Toxic Communication
Toxic communication is intentionally harmful and interferes with objective discourse. Beyond hate speech, it includes other offensive forms of communication, such as statements that expose, pressure, or demonstrate power over others. Toxic communication can be found on social media platforms, in professional and personal life, in media coverage, in video games, in fan chants, and in music production. In online contexts, it can even be facilitated by technological design.
Speakers·Moderators·facilitators
Brigitte Kleinselbeck
lena Kampf
Wolf-Georg Zaddach
Nick Wilcke
Martin Emmer
Magdalena Taube
Astrid Friese
Thorsten Doil
Hannes Schwarm
Udo Bomnüter
Martin Lücke
Julie bässler
Program
12:00 p.m. Welcome and Opening (Prof. Dr. Udo Bomnüter, Prof. Dr. Martin Lücke, Prof. Dr. Magdalena Taube)
12:15 p.m. Key Note Speech “Toxic or Empowering - The Double-Faced Nature of Social Media Platforms” (Prof. Dr. Martin Emmer, FU Berlin & Weizenbaum Institute) Language: English, Room 108
1:00 p.m. Panel Discussion “Marketing between technology, creativity, and ethics” (Prof. Dr. Astrid Friese, Prof. Dr. Brigitte Kleinselbeck and experts) Language: English Room 108
1:45 p.m. Lunch Break
2:30 p.m. Input “Fan chants in soccer” (Prof. Dr. Martin Lücke, Macromedia) Language: German, Room 107
2:45 p.m. Input “Micro-aggression and toxic communication in music production.” (Prof. Dr. Wolf-Georg Zaddach, Macromedia) Language: German, Room 107
3:00 p.m. Coffee Break (Cinnamon rolls and more!)
3:30 – 5:30 p.m. Workshops
Workshop 1 “Marketing Perspectives on Toxic communication” (Thorsten Doil) Language: German, Room 109
Workshop 2 “What to do in times of crisis? (Hannes Schwarm & Prof. Dr. Magdalena Taube) Language: English, Room 107
5:30 P.M. Networking Lounge (presented by Marketing Pioniere, Vegan Currywurst!), Cafeteria
6:30 - 8:00 p.m.: Book Presentation and Discussion "Row Zero: The Music Industry, Toxic Masculinity and Investigative Reporting" with author Lena Kampf (moderated by Julie Bäßler and Nick Wilcke) Language: German, Cafeteria
The Force Behind The Conference
The Next New Normal Conference Series is held by Hochschule
Macromedia, University of Applied Sciences, Campus Berlin and Marketing Club Berlin.